Onboarding
From handshake to first sprint in 28 days.
A structured ramp built so your team feels momentum from week one – not week eight.
- Week 1
Kickoff & access
Stakeholder interviews, account access checklist, brand and brand-voice handover. We agree on the metric that wins.
- Kickoff workshop
- Tooling + ad-account access
- Brand book + previous reports
- Week 2
Audit & baseline
60-point technical and channel audit. We baseline analytics, document gaps, and identify quick wins.
- Tech + SEO audit
- Analytics + tracking verification
- Competitor share-of-voice
- Week 3
90-day roadmap
Prioritised plan with effort vs. impact for every initiative. Quick wins ship now; big bets get a sprint plan.
- Channel mix proposal
- Creative + content calendar
- Test backlog (≥ 12 hypotheses)
- Week 4
Launch sprint
First campaigns ship live. Weekly cadence locks in. Comms channel is humming. You'll see your first reporting at end of week 4.
- First creative cycle live
- Reporting dashboard live
- Weekly stand-up cadence
Day 1 checklist
Bring these and we hit the ground sprinting.
You don't need everything ready before kickoff – but anything you bring on day one shaves days off your ramp.
- Stakeholder list with decision-makers
- Brand kit (logos, fonts, voice)
- Read-only access to ad accounts
- GA4 / analytics admin access
- Previous 12 months of reporting
- CRM export (anonymised is fine)
- Top 5 competitors
- A definition of the metric that wins
A closer look at what working with me actually gives you, and why each part matters to your business.
Past day 28?
If onboarding gave you momentum, share the love.
A Google review from a real client is the most valuable thing you can give us. It takes 30 seconds.
Newsletter
Get the next playbook in your inbox.
One short, no-fluff email per fortnight.